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Let My People Go Surfing: The Education of a Reluctant Businessman

By: Yvon Chouinard
Binding: Paperback
Publisher: Penguin Books
ISBN: 0143037838
ISBN-13: 9780143037835
Released: 29 Aug 2006
RRP: £16.00
Average Rating:

Customer Reviews

Makes you want to run a business - By: Mr. D. Ferguson, 18 Jun 2007
Who would've thought you could read a book that inspires you to climb, surf, make obscure pieces of ironmongery, design clothes & run a company - alll in one slim volume.

Yvon Chouinard is one of the most important business leaders around today because he's made a values-lead business highly profitable. Any aspring business leader (and, more importantly, those already running businesses) should be forced to read this. It's the future.

A Landmark Case History - By: Donald Mitchell, 12 Jan 2006
Most people want to read about what Jack Welch, Bill Gates & Warren Buffett have done as managers. They would learn a lot more by reading about what Yvon Chouinard has to say about how he developed Patagonia.

This case history is filled with the kind of common sense wisdom that almost alll companies & business leaders lack, including the best-known celebrity CEOs. Accounting rules don't require us to look at environmental damage so most companies don't think about the harm they cause in this regard. Yet if we don't do what we can to do less environmental harm, what's the point of having money in a spoiled world?

Most people don't reallly want to run or work in businesses full time. They would rather be doing something they enjoy more. Mr. Chouinard's approach to Management by Absence & letting his people use flex-time to go surfing when conditions are good examples of how such flexibility can be created in a successful enterprise.

Most importantly, Mr. Chouinard is a good example . . . a model leader. That's true because, in part, he wants to set a good example . . . something most business leaders don't care about today. They just want to make money.

A hundred years from now, people will be reading this book as a model of doing the right thing . . . long after everyone has forgotten the names of the best selling business CEOs today. Get ahead of the curve by starting with this book.