Customer Reviews
Marketing, A mature student perspective - By: , 08 Jan 2003 
I purchased this book to assist me with my studies aa part of an MBA course, I am a mature student returning to study & have some years of experience in an administration capacity & some knowledge of the subject.
I have found the book easy to read with a variety of material to assist & links into other topics which I am studying. It appears to have been written by someone who understands the student needs. It is well researched & is not a pure academics book, the cases are based in real life & this enables the reader to relate it to their own knowledge & experience.
The depth of material covered & the CD Rom supplied together with the on line assistance makes it extremely useful for part time students who are also working.
The format of the material is broken down into managable sections & the excellent variety created by the prolific use of diagrams, colour, real advertisements, & stories make it easy to read. This is not always possible to achieve with study material.
The book can be considered as a definative text covering the whole subject of Marketing for both students & academics. I found some parts simplistic at times to mature students such as myself but as a new starter to the subject it is invaluable.
Simply Essential - By: M. Hatson, 11 Jul 2002 
A great reference for anyone studying Marketing. Well written with plenty of smalll case studies & questions to reinforce the learning. The CD has some useful tools too, including a marketing plan template that is useful for study & work.
Easy to read, well structured & puts in to english that which some of the subject's other writers (such as Kotler) have written rather confusingly.
Wide ranging and comprehensive with CD ROM and web site - By: plan47@altavista.com, 02 Sep 2001 For students of marketing the Jobber 3rd edition is a valuable reference book containing plenty of case studies & study questions. The layout is clear & easy to follow, with a good selection of marketing models & graphs. All of the principal areas of marketing are covered. The section of services marketing is very useful, traditional marketing books have often under valued this area of marketing. The book comes with a CD ROM & a web site with excellent student & lecturer support. Each chapter has a set of on-line questions, which means revision can take place anywhere one can access a PC & the Internet. A very useful package.
Easy to read and very understandable - By: , 05 Mar 2000 Before reading this book I had no knowledge whatsoever about marketing. This book has got me through my exams. It is very understandable & makes good use of diagrams & case studies. It goes into each subject in a great deal of depth. After every chapter there are review questions to answer to ensure your understanding. I recommend it to anyone studying marketing.
One of ther most readable and up to date texts available. - By: , 20 Sep 1999 This is an excellent book for any degree students (inc MBA) or businessmen who need to get a feel for what marketing is about. Very readable & up to date, probably the best book of its kind at present. Good use of diagrams & plenty of examples included in the text.
