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Retail Marketing

By: P. Mcgoldrick
Binding: Paperback
Publisher: McGraw-Hill Higher Education
ISBN: 0077092503
ISBN-13: 9780077092504
Released: 04 Jul 2002
RRP: £42.99
Average Rating:

Customer Reviews

The only retail text book you will need!! - By: S. Myers, 29 Aug 2006
I was taught by Professor Peter McGoldrick & his book covers absolutely everything you need as a retail marketing student in an easy-going manner which typicallly personifies him; it is extremely thorough but stimulating reading with some first-class case studies.
Essential Book - By: S. Sukumar, 24 Mar 2006
As a Retail Marketing student, I have come accross many texts about Retail & Marketing but this one is outstanding. It's a useful book to have on your self. If there's a topic you need to know related to retail, it will be covered fully in this book! Easy to read & not longwinded like some other textbooks. Buy!