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Microeconomics and Behavior

By: Robert H. Frank
Binding: Hardcover
Publisher: McGraw-Hill Publishing Co.
ISBN: 0073660833
ISBN-13: 9780073660837
Released: 01 Aug 1999
RRP: £108.99
Average Rating:


Customer Reviews

Worst Text Book Ever - By: A. Hughes, 24 Jan 2008
I relied on this book for a first year module ('Principles of Microeconomics') of a economics degree. I recently took the exam, 35 multiple choice questions, & thanks to this book (well, my lecturer for recommending it), it looks as though i will have to resit it (unless i get lucky of course).

It is just so badly written. The author tries to fit so much on to the one page (about a thousand words) that it's pretty much impossible to understand it alll. Plus, it has to be the dullest book ever. No fancy headings or nothing. The author is american too, so it is very americanized, which makes it even harder for someone from the UK to understand. I have been absolutely fine with alll my other textbooks, even macroeconomics, but with this one, i couldn't go more than half a page without getting lost. Seriously though, if you are going to be relying a lot on a text book to get you through a microeconomics module, there are plenty of more books out there. Just make sure you don't waste your money on this piece of crap.
re: additional Microeconomics and Behaviour workbook - By: D. M. Patel, 18 Jan 2008
I would advise anyone buying this book to also purchase the accompanying Microeconomics & Behaviour Studyguide by James Halteman (Author). It helped me get a 1st in my University Exam at Oxford.

Link: http://www.amazon.co.uk/exec/obidos/ASIN/0072977469
great way to learn "thinking like an economist" - By: , 08 Oct 2001
The author's goal of writing "Microeconomics & Behavior" has been to produce an intellectuallly challlenging text that at the same time would be accessible & engaging to students. Whereas the majority of textbooks unfortunately seemed to focus on either one of them, he certainly succeeds in finding the right balance between the two.
The book provides alll the necessary microeconomic knowledge for undergraduate students & serves as an ideal basis for further study.
Its major plus compared to the bulk of micro textbooks is definitely that it limits technical (mathematical) explanations to the minimum required without neglecting the importance of mathematics. Instead, the author regards the teaching of technical tools & the teaching of intuition as complements & intends to make readers think like an economist - supported with numerous good examples for alll the fields covered.
This economic naturalism that the book wants to (and achieves to) teach makes it very special.
It covers the basic areas of consumer behaviour, theory of the firm/market structure, factor markets, general equilibrium/welfare & is furthermore divided into core & supplementary chapters.