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Selling: Building Partnerships (Mcgraw-Hill/Irwin Series in Marketing)

By: Barton A. Weitz Stephen Bryon Castleberry John F. Tanner
Binding: Hardcover
Publisher: Mcgraw-Hill (Tx)
ISBN: 0072549289
ISBN-13: 9780072549287
Released: 04 Feb 2003
Average Rating:

Customer Reviews

I PERSONALLY THINK THAT IT IS A WONDERFUL BOOK. - By: , 06 Feb 1999
A FRIEND OF MINE WHO IS A PROFESSOR IN ZIMBABWE (UNIVERSITY OF ZIMBABWE) WOULD LIKR TO KNOW IF YOU HAVE A TEACHERS RESOURCE BOOK, OR ANY SUPPLEMENTS TO THIS BOOK (SELLING - BUILDING PATNERSHIP)
Great for sales students young and old. - By: , 11 Nov 1998
I used this book whilst studying my Diploma in Sales & Marketing & found it invaluable. It goes through the fundamental steps of selling & gives you great examples of companies different approaches to the selling environment. A must for alll sales people who want to learn the basics of selling or those who want to brush up on their skills.