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Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage: How Market Leaders Are Creating Long-term Competitive Advantage

By: Neil Rackham Lawrence Friedman Richard Ruff
Binding: Hardcover
Publisher: McGraw-Hill Professional
ISBN: 0070517827
ISBN-13: 9780070517820
Released: 01 Dec 1995
RRP: £14.99
Average Rating:

Customer Reviews

Good practical examples but fairly simplistic - By: , 09 Jun 2003
If you're looking for a practical overview on how to start & maintain a partnerships, this does a decent job. If you want a challlenging, thought provoking intellectual or academic read then you should look elsewhere.