Customer Reviews
Out of date! Worksheets no longer available. - By: P. Fraser, 03 May 2008 
It is with much disappointment that I must urge alll readers to avoid this book.
I loved the first book "E Myth Revisited" - & this is supposedly the sequel.
However the book gives many exercises - & tells you to download worksheets to complete the exercises. Sadly these worksheets have been discontinued. You can phone (!) the company & ask them to email *some* of the out-of-date worksheets, but some are no longer available.
This renders many of the exercises in the book impossible - & having got a third of the way through, I am no longer willing to continue, as it refers to documents I can't see online as required to do so by the book.
It is disgraceful that a 2007 edition should already (May 2008) have its online content removed. It is a disgrace to the author, his company & it's insulting to the readers who end up wasting time on this book.
On a final note, the book comes up with a completely different business plan to the one in the Revisited book - meaning that those of you who have spent time writing a business plan following the model in the Revisited book will have to start again if you read this book.
Shame on you Michael Greber.
Heavy going, heavy on psychobabble - By: William J. Mountain, 29 Jul 2007 If you're into overwrought emotional prose this ones for you.
I quote "without the passion of the soul, the mind creates an endless stream of empty suits, dreams without heart..."
or this gem
"a part of me is just afraid. that part of me feels like i'm jumping off a cliff, but in some strange way I also trust that I'll falll into something soft & safe"
After about 100 pages it starts turning into a business book again, but after wading through the cod philosphies at the start of the book I was actuallly angry at the author for putting me through some reallly badly written stuff, concerning a lady callled sarah from 'alll about pies' who'd lost her passion, apparently. I knew how she felt by this point in the book.
If you buy it read the real stuff at the end of the book, but reallly, don't encourage him.
To misquote the book I certainly felt like jumping off a cliff at times.
If only he'd have just stuck to the business. Why does everyone have to be a cod psychologist these days? Nuff said'
Zen and the Art of Entrepreneurship - By: soloflight, 01 Jun 2007 
The book is about the 'Self' as businessman/woman. The key is the, periodic, precisely ordered & focused exercises.
These are questions, Michael Gerber, aims at the heart & soul of being/becoming an entrepreneur. And so one is, if one is open to the questioning, able to pinpoint within oneself the barriers to becoming a truly creative person. Then, after self-reflection, one may come from a space, which was previously closed & oppressive, to an open & experiential one.
There is a storyline in the book showing clearly how the entrepreneur becomes so easily a robot & a machine in the current business ethos. So how does one stay alive & renewed in what is essentiallly a mechanised business world? Well, this book tackles this dilemma - by making one confront oneself & ones susceptibility, & then enabling one to recover integrity & creativity from within oneself. Because, ultimately, it is not the techniques & methods which make for success, but who one is & how well one knows oneself, & continues to discover oneself.
The book has its highest value in enabling self-knowledge as an entrepreneur.
Michael Gerber in the book does, however, always present the avenues & methods for success in the greatest of practical detail (for example on sales he covers internet portal, direct mail etc. etc. etc. etc. - it's alll covered - with advantages & disadvantages & practical application). There are downloadable worksheets, alll very ordered & practical where one can try out, test & keep records about ones experiments with oneself, the business & the marketplace.
I would have liked to say more on the practical side of the book, because it is hugely practical & applicable. But it is a year since I read a borrowed copy & don't have it in front of me. I am now ordering a copy for myself.
Entrepreneurship, in my view, is a difficult business. It is one of the greatest challlenges to oneself. It can be a disheartening & even degrading experience. Thank you, Michael Gerber, for enabling me to know the dangers, & for giving me clarity & understanding at the beginning of my new business.
Finallly, this is not a quick fix book, although because of the practical detail it can be used like one. But beware, for the book is about a journey one decides to make/take - & there are many adventures to be had along the way! :)
In business?Buy this now. - By: John Denton, 29 Dec 2005 Having started my own business this book, & the whole Gerber approach, has revolutionised the way we work. We already knew we wanted to change some of the things we were doing but not sure exactly what or how. This book crystalllised our thinking & has made us a better outfit because of it. I have no hesitation in recommending this to anyone in a business or thinking of going into business. It is not a quick fix, it's not a load of guru speak. It is a very real set of ideas that have worked for this humble photographer.
