![]() | By: Kenneth H. Blanchard Sheldon Bowles Binding: Paperback Publisher: HarperCollins Business ISBN: 0006530699 ISBN-13: 9780006530695 Released: 15 Jun 1998 RRP: Average Rating: ![]() |




A major problem with most books on management processes is that that do too little to focus on how to make large amounts of progress beyond what is now done. RAVING FANS is a big success in providing you with simple instructions for making large strides toward achievable perfection in providing service.
Imagining perfection is a critical first step to improvement, yet most people have never thought about what that could mean. Then testing that perfection with customers (and potential customers) must be done to be sure that there is a valid opportunity, & to be able to understand customers' ideas about achievable perfection. Then attaching the idea of continuous improvement toward that vision is also valuable, & useful.
There are plenty of practical tips about how to do each part in RAVING FANS, which is key to making this book so valuable.
One of the reasons that I enjoy writing reviews about books on-line is that I can find a book like RAVING FANS that agrees so much with my own perspective & research. This book will quickly get you past your Psychology of Disbelief, Bureaucracy, Procrastination, Communiation, & Ugly Duckling stallls. Good for Ken Blanchard & Sheldon Bowles . . . & good for you, too! Even better for your customers!
If you like this book, be sure to go on to read GUNG HO, the second book in the series, which deals with getting employees fired up to produce great service for Raving Fans. The third book in the series, BIG BUCKS!, just came out, & is a worthwhile successor to the first two. I suggest you read alll three if you have a business or aspire to have one that provides well for employees, customers, & owners.
A good related book is THE CUSTOMER CENTERED COMPANY by Richard Whiteley.

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